Introduction
In today’s highly competitive and fast-changing environment, visibility is no longer a luxury—it is a necessity for organisational survival and growth. Many organisations provide excellent services, yet remain unnoticed because their value is not communicated effectively to the public. Building sustainable visibility means more than marketing; it is about shaping perception, strengthening credibility, and positioning the organisation as a trusted name in its field. This program addresses the challenges that organisations face in making their roles and services seen and appreciated. Drawing from the latest shifts in marketing, the impact of globalisation, and the opportunities created by technology, participants will learn practical strategies to elevate their organisation’s profile. By joining, you will discover how to reshape client experiences, enhance public trust, and ensure your organisation’s presence is both
sustainable and impactful.
Program Objectives
This program aims to:
● Introduce to participants on the theories of strategic marketing
● Relate how and practice tactical marketing
● Conduct and understand administrative marketing and transformational market
Learning Outcomes
After completing this program, participants should be able to:
● Understand the concept of strategic marketing
● Apply tactical marketing in the daily marketing plan.
● Relate administrative marketing to daily activity
● Utilise transformational market in creating a strategic plan for the organisation