Introduction
Persuasion is not just a skill for salespeople or politicians; it is a core competency that defines how effectively we perform in any organisation. Every day, we are called to influence—whether it is convincing a colleague in a discussion, gaining support for a proposal, negotiating with clients, or inspiring a team to move in a shared direction. The ability to persuade determines whether our ideas gain traction or get ignored. This program brings together tested principles of persuasion rooted in human behaviour and psychology, offering practical methods you can apply in one-to-one conversations, team meetings, written communication, and public presentations. By joining, you will discover how small changes in your approach can make a big difference in how people respond, opening doors for stronger relationships, better leadership, and greater success in your role.
Program Objectives
● Gain insight into personal behaviour and understand how our personality and work
behaviour influences our ability to persuade and influence others
● Understand the interpersonal skills needed for persuasive influencing
● Complete a behaviour analysis and understand their influencing style
Learning Outcomes
After completing this program, participants should be able to:
● Determine how our social skills and interactions determine our ability to influence
and persuade others
● Master Cialdini’s six principles of persuasion
● Understand how to be assertive but not aggressive or passive
● Develop confident influencing skills with all stakeholders including your boss
● Create an action plan for greater persuasion