Introduction
Women are the driving force of the global economy, influencing and controlling nearly 80 percent of consumer spending worldwide. They hold the purse strings, and their decisions shape markets across industries. Yet, many companies still overlook the unique psychology of gender when designing products, services, and marketing strategies. While business leaders have adapted to become technology literate, the next critical skill is becoming female literate. Gender is a powerful lens—stronger than age, income, or race—in shaping how people view the world, make decisions, and choose brands. Men and women think, feel, and buy differently, and ignoring this reality means missing opportunities for growth. This program dives into the world of womenology, equipping participants with insights into women’s behaviour, preferences, and decision-making patterns. By mastering these strategies, you will learn how to resonate with women consumers, strengthen brand loyalty, and gain a significant advantage in today’s highly competitive marketplace.
Program Objectives
This program aims to:
● Provide understanding on the consumer behaviour of women
● Train participants on creating sales activities targeting women.
Learning Outcomes
After completing this program, the participants should be able to:
● Create strategies how to prospect, approaching, presenting and close sales for women customers
● Convert the strategies to sales operations targeting women.