Introduction
The sales landscape has shifted dramatically in the post-pandemic era, moving from traditional face-to-face interactions to a low-touch economy where online meetings and digital engagements have become the norm. This transformation has been driven largely by younger generations of clients who prefer virtual connections but still expect meaningful human interaction in the sales process. Contact marketing remains as vital as ever, but the platform has changed. This program is not about generic online marketing—it is about equipping participants with the strategies and techniques to prospect, present, and negotiate effectively in digital spaces while preserving the human touch that builds trust and long-term relationships. Participants will learn how to secure appointments, engage clients meaningfully, and adapt their sales approach to thrive in this new environment. By mastering these skills, you will be better prepared to navigate today’s sales transformation and ensure your organisation continues to grow in the online era.
Program Objectives
This program aims to:
● Expose to participants the concept of contact marketing in the online platform
● Train participants on the contact marketing tactics and methods
Learning Outcomes
After completing this program, the participants should be able to:
● Adjust themselves from face-to-face marketing to the online contact marketing
● Plan and execute marketing campaigns with the combination of contact marketing and IT platform of contact marketing.