Introduction
Understanding consumer behaviour has never been more critical than in today’s fast-evolving marketplace. With the impact of the industrial revolution and the rise of technology-driven lifestyles, the way people choose, purchase, and remain loyal to products has changed dramatically. Modern customers are not only more informed but also more demanding, expecting businesses to anticipate their needs and respond with precision. Studies of consumer behaviour in retail and service industries reveal vital patterns—who buys what, when, where, and why—and provide insight into how customers react to promotions, pricing, and engagement strategies. This program equips participants with the skills to capture and analyse quality data, interpret behavioural patterns, and transform those insights into actionable marketing strategies. By mastering these approaches, organisations can design strategies that truly connect with their target audience, strengthen brand loyalty, and increase their chances of long-term success in an ever-competitive environment.
Program Objectives
This program aims to:
● Expose to participants on a method to retain customers
● Explain to participants on a method to create relationships
● Train participants on a method to build a successful business.
Learning Outcomes
After completing this program, participants should be able to:
● Create an effective marketing plan to retain a customer, create relationships and build a successful business.
● Plan and implement different techniques to recruit new customers