Introduction
In the modern business landscape, intuition alone is no longer enough—data is what drives
confidence, clarity, and results. Marketing by Measuring: Accurate Decision Making is an
advanced-level program designed for practitioners across industries and senior management
alike. It equips participants with structured, step-by-step methods to tackle common
marketing problems and turn raw data into actionable insights. Through marketing analytics,
organisations gain the ability to connect strategies directly to outcomes, making decisions
that are transparent, measurable, and persuasive to stakeholders. After all, what can be
measured can be managed, and what cannot be measured becomes guesswork. This program
empowers participants to sharpen their problem-solving skills, adopt analytical tools, and
transform themselves into professional marketers who can deliver measurable impact.
Program Objectives
This program aims to:
● Provide a full spectrum of problem-solving in marketing.
● Provide gap for rethinking the marketing strategy and adjust the strategy for better results
Learning Outcomes
After completing this program, the participants should be able to:
● Use statistic to determine how marketing analytic
● Review marketing strategy
● Master dependent variable techniques
● Apply inter-relationship techniques
● Lead a successful marketing strategy