Introduction
In today’s competitive environment, the strength of an organisation lies not only in the quality of its products and services but also in the depth of its relationships with customers. Customer Relationship Management (CRM) has often been seen as a tool for large corporations, but in reality, it is a powerful strategy that any organisation can use to build loyalty, improve productivity, and drive sustainable growth. Customers today are savvy, selective, and time-conscious, which means businesses must find smarter ways to engage them, understand their needs, and provide meaningful experiences. This program is designed to help participants rethink how they manage customer relationships—by equipping them with practical CRM approaches, technology-enabled tools, and behavioural insights. With the right system and strategies in place, organisations can foster engaged employees, satisfied customers, and ultimately stronger business outcomes.
Program Objectives
This program aims to:
● Expose participants with the role of Customer Relationship Management in an organisation setting
● Apply Customer Relationship Management in a business setting
● Increase profit through Customer Relationship Management
Learning Outcomes
After completing this program, participants should be able to:
● Choose the right customer relationship management (CRM) strategy
● Manage customer database effectively
● Optimise customer information for sales strategies in an organisation
● Increase sales and profit with a strategic marketing strategy with Customer Relationship Management