Introduction
Do you hear the word “marketing” daily, but aren’t sure what marketing is or why your business needs it? Do you know that marketing is vital to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. A go-to-market strategy is an action plan that specifies how a company will reach target customers and achieve competitive advantage. Begin by understanding consumers and the leading market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analysing the four critical areas in marketing, the famous four Ps of Product,
Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
Program Objectives & Learning Outcomes
After completing this program, participants should be able to:
● Provide an overview of market-driven strategy and business marketing strategies
● Understand and considers the market, segments, and customer value.
● Discuss designing market-driven strategies, especially in the energy retail setting.
● Apply strategic marketing as solution for energy retailer.