Certified Attitude and Behaviour Practitioners
Module 1: Foundations of Attitude and Behaviour
10 Topics
1.1 – Introduction to Attitude and Behaviour
1.2 – Historical Development of Attitude Studies
1.3 – Defining Attitudes, Behaviour and Attitude Objects
1.4 – Characteristics and Properties of Attitudes
1.5 – Functions of Attitudes in Everyday Life
1.6 – Attitudes, Values, Beliefs and Opinions
1.7 – Personality, Disposition and Attitude
1.8 – Environmental and Situational Influences on Behaviour
1.9 – Understanding Individual Differences in Attitude and Behaviour
Module 2: Structure, Formation and Functions of Attitudes
10 Topics
2.1 – Understanding the Structure of Attitudes
2.2 – Cognitive Components of Attitude
2.3 – Affective Components of Attitude
2.4 – Behavioural Components of Attitude
2.5 – Direct Experience and Attitude Formation
2.6 – Social Learning and Observational Formation of Attitudes
2.7 – Conditioning, Reinforcement and Attitude Development
2.8 – Social Comparison and Reference Groups
2.9 – Attitude Commitment, Consistency and Cognitive Dissonance
Module 3: Theories and Models of Human Behaviour
10 Topics
3.1 – Introduction to Human Behaviour Theories
3.2 – Systems Theory and Human Behaviour
3.3 – Psychodynamic Perspectives on Behaviour
3.4 – Behaviourism and Learning Theory
3.5 – Social Learning and Social Cognitive Theory
3.6 – Exchange and Rational Choice Perspectives
3.7 – Cognitive Approaches to Human Behaviour
3.8 – Theory of Reasoned Action
3.9 – Theory of Planned Behaviour and Reasoned Action Approach
Module 4: Assessment and Measurement of Attitudes and Behaviour
10 Topics
4.1 – Principles of Psychological and Behavioural Measurement
4.2 – Defining Constructs and Operational Definitions
4.3 – Direct and Indirect Measures of Attitude
4.4 – Behavioural Observation and Behavioural Indicators
4.5 – Self-Report and Other-Report Assessment
4.6 – Likert, Semantic Differential and Other Scaling Techniques
4.7 – Designing Attitude and Behaviour Questionnaires
4.8 – Reliability and Measurement Consistency
4.9 – Validity, Bias and Measurement Error
Module 5: Behaviour Analysis and Behavioural Components
10 Topics
5.1 – Defining and Operationalising Behaviour
5.2 – Action, Target, Context and Time in Behaviour
5.3 – Overt and Covert Behaviour
5.4 – Voluntary, Automatic and Habitual Behaviour
5.5 – Antecedents, Triggers and Behavioural Consequences
5.6 – Reinforcement, Punishment and Behaviour Maintenance
5.7 – Direct Observation versus Self-Reported Behaviour
5.8 – Situational and Environmental Influences on Behaviour
5.9 – Functional Behaviour Analysis
Module 6: The Attitude-Behaviour Relationship and Its Determinants
10 Topics
6.1 – Understanding the Attitude-Behaviour Relationship
6.2 – Why Attitudes Do Not Always Predict Behaviour
6.3 – Attitude toward Objects versus Attitude toward Behaviour
6.4 – The Principle of Compatibility
6.5 – Behavioural Beliefs and Outcome Expectations
6.6 – Instrumental and Experiential Attitudes
6.7 – Expectancy-Value Model of Attitude
6.8 – Attitude Strength, Accessibility and Stability
6.9 – Reciprocal Influence between Behaviour and Attitude
Module 7: Social Norms and Social Influence on Behaviour
10 Topics
7.1 – Understanding Social and Perceived Norms
7.2 – How Social Norms Develop
7.3 – Subjective Norms and Social Expectations
7.4 – Injunctive Norms – What Others Think We Should Do
7.5 – Descriptive Norms – What Others Actually Do
7.6 – Normative Beliefs and Important Referents
7.7 – Compliance, Identification and Internalisation
7.8 – Social Pressure, Group Influence and Conformity
7.9 – Organisational and Cultural Norms
Module 8: Perceived Behavioural Control, Self-Efficacy and Behavioural Barriers
10 Topics
8.1 – Introduction to Perceived Behavioural Control
8.2 – Internal and External Control Factors
8.3 – Self-Efficacy and Confidence to Perform Behaviour
8.4 – Locus of Control and Personal Agency
8.5 – Capacity, Autonomy and Behavioural Control
8.6 – Control Beliefs and Perceived Power
8.7 – Identifying Behavioural Barriers and Facilitators
8.8 – Skills, Resources and Opportunities as Behavioural Enablers
8.9 – Measuring Perceived Behavioural Control and Self-Efficacy
Module 9: Predicting Intention and Behaviour
10 Topics
9.10 – Practitioner Application – Preparing a Behaviour Prediction Profile
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5.1 – Defining and Operationalising Behaviour
Certified Attitude and Behaviour Practitioners
Module 5: Behaviour Analysis and Behavioural Components
5.1 – Defining and Operationalising Behaviour
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