Introduction
Do you hear the word “marketing” daily, but aren’t sure what marketing is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing strategy for a business, product or service. Begin by understanding consumers and the main market research techniques, then learn how to correctly segment, target and position your product to achieve success. Continue by analysing the four critical areas in marketing, the famous four Ps of Product, Price, Promotion and Place. Finally, get the backing your ideas deserve and communicate the actions through a Marketing Plan.
Program Objectives
This program aims to:
● Provide an overview of market-driven strategy and business marketing strategies
● Enable participants to understand considers the market, segments, and customer value.
● Discuss designing market-driven strategies.
● Expose participants to the latest strategies in strategic marketing.
Learning Outcomes
After completing this program, participants should be able to:
● Enhance understanding of strategic marketing
● Apply a strategic marketing plan
● Enhance your marketing strategies