Introduction
The world’s economy is increasingly global. Learning international marketing will provide you with insights into the global economic and business climates. Additionally, many institutions strongly advise (or require) students who major or minor in international business to study a foreign language and/or to complete an overseas study or internship experience. Taken together, such a course of study can be particularly beneficial for students who hope to one day work abroad. Demand continues to grow for individuals who understand the global context of business: from the logistics of international trade and cross-border investments to the cultural and ethical issues that are imbued in the practice of business around the world. By learning international marketing, you will learn about world cultures and societies, and be challenged to approach issues from different perspectives. These skills are increasingly valuable to employers faced with the challenge of opening and integrating multiple markets and achieving cohesion and collegiality in increasingly diverse workforces.
Program Objectives
This program aims to:
● Provide participants with different exposure in international marketing particularly, in
Asia perspective.
● Enable participants to understand the principle and challenge faced when dealing
internationally.
Learning Outcomes
After completing this program, participants should be able to:
● Plan a successful international marketing strategy for different products
● Apply international marketing skills