Introduction
Communication has always been at the centre of human interaction, but the way we communicate has transformed dramatically with the rise of digital technologies and the ongoing industrial revolution. For organisations today, impactful communication is no longer just about sending messages—it is about creating visibility, building trust, and reaching the right audiences in the right way. Many organisations provide excellent services but remain invisible because they lack the right strategies and tools to make their presence known. This program equips participants with practical approaches to enhance organisational visibility through modern communication strategies, digital platforms, and behavioural insights. By learning how to align technology with communication goals, participants will discover how
to connect more effectively with clients, strengthen organisational credibility, and ensure that their organisation stands out in an increasingly crowded space.
Program Objectives
This program aims to:
● Introduce to participants the various types of media of communication mix.
● Equip with participants new world of advertising and promotion.
● Train participants apply to the principle of communication mix so they can supervise and plan a successful marketing strategy
Learning Outcomes
After completing this program, participants should be able to:
● Plan more effective advertising to enhance sales
● Plan more effective promotional methods to enhance sales
● Enhance your knowledge of marketing communication