Introduction
As marketing tricks become increasingly more sophisticated and subtle, detecting them becomes more and more difficult for consumers. Like a surgeon exposing the nasty underbelly of medical malpractice, this workshop takes a decidedly consumerist perspective showing how brands influence and sometimes even control our lives. This workshop provides the tricks companies use to “manipulate” our minds and persuade us to buy. The workshops answer the following questions, why people can’t resist peer pressure and why bestseller lists are a very effective way to activate this behaviour, why fear is the most influential buying factor, why fatty foods can be more addictive than cocaine, why lip gloss is addictive and how some of your product choices as adults are formed in the womb. The practical workshop provides practical hands-on skills and technical know-how to change consumer behaviour. Do you want to be able to sell anything?
Program Objectives
This program aims to:
● Create or increase demand for their products
● Create marketing strategies with the basic of mind persuasion techniques
Learning Outcomes
After completing this program, the participants should be able to:
● Apply psychological principle in creating a marketing strategy
● Increase sales with price strategy, product strategy and promotion strategy