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Business Analytics: Using Big Data for Informed Decision Making

Do you aware that we do not need to use traditional ways to capture data and conduct analysis? 

Are you ready to deal with big data – the paradigm shift during the industrial revolution 4.0? 

Introduction

This course is all about Business Analytics which gives exposure to various types of Business analytics, types of data, data sources, understanding of Big data and Big data analytics and Social Media as well as Social Media Analytics. While going through this course, a student often finds Business terminologies, several technical aspects, Big Data as well as Social Media related details. This course contains 8 Sections covering various topics and several quiz sections for testing your knowledge. The curriculum is systematically arranged in such a way that the individual will feel the flow of the subject making understanding easy. Regardless of your industry or profession, you’ll walk away from this course confident in your ability to understand exactly what is Big Data Business Analytics, what kind of data you are dealing with in your role; what are the benefits how can you convert the data into knowledge for informed decision making within a Business.

Program Objectives

This program aims to:

  • Regardless of your industry or profession, participants will walk away from this course confident in the ability to: understand exactly what kind of data businesses are dealing with; conduct preliminary analysis; and design interventions using that analysis that are intended to change behaviour.
  • Understand about Big Data, Social Analytics.
  • Understand various types of analytics.
  • Understand the significance of Analytics in Business perspective.