Introduction
Business acumen is more than just business knowledge—it is the ability to connect insights, interpret data, and make sound decisions that drive profitable outcomes. It requires an in-depth understanding of the many factors that influence a company’s success and the skill to navigate them with clarity. Equally important is customer analysis, which enables businesses to recognise buying patterns, segment markets effectively, and predict future trends. This program combines both, equipping participants with the tools to strengthen their decision-making, analyse markets with confidence, and align their actions with organisational goals. By exploring market segmentation, predictive analytics, and customer feedback, participants will learn how to think like entrepreneurs while applying practical strategies to enhance
customer focus. Whether in business-to-business or business-to-consumer settings, this program helps participants sharpen their acumen and apply customer insights to build sustainable growth.
Program Objectives
This program aims to:
● Provide knowledge on conducting customer analysis
● Help participants to conduct customers prospecting
● Boost the B2B and B2C business
● Nurture service orientation mindset
Learning Outcomes
After completing this program, the participants should be able to:
● Understand various customer pattern
● Have the knowledge to identify potential customer
● Apply salesman approach in B2B and B2C business environment
● Nurture attitude and behaviour to create responsive feedback towards the customer and the market.