Do you know digital advertising is far beyond social media and target marketing?
Have you equipped yourselves with the skills to apply big data into the new advertising platform?
Introduction
Big Data is a popular buzzword, but it is very vague and can be somewhat scary. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way. That’s good news. The obstacle is that most companies and brands still lack the expertise necessary to analyse huge amounts of data and make it actionable. In this course, we will explain what Big Data in advertising is, and try to remove some of the confusion around the subject.
Program Objectives
This program aims to:
- Understand the law and legislation involved in big data
- Learn to adhere to all legal requirements in data collection, management and operation
- How data are used and maintained without breaking any laws