Introduction
Classical economic theory assumes that individuals are rational. However, in the real world, we often see irrational behaviour – decisions that don’t maximise utility but can cause a loss of economic welfare. Irrational behaviour is not just isolated to a few ‘irrational individuals.’ Still, it can become the dominant choice for most Irrational behaviour, leading to market failure, loss of economic welfare, and personal issues such as drug addiction and poor health. Therefore, irrational behaviour has implications for formulating economic policy. It means economists need to take into account the potential for irrationality. Mastery irrationality helps you to create unbelievable strategies that grow the organisation. Since it is so important, join the program now to learn more.
Program Objectives
This program aims to:
● Expose different type of irrational human being
● Equip participants with knowledge of behavioural economics to create a strategy to achieve the desired goals.
Learning Outcomes
After completing this program, the participants should be able to:
● Understand in-depth human behaviour
● Understand the irrationality of human decision-making behaviour
● Create strategy according to irrationality human behaviour
● Apply nudges in the various business setting, including human resource, marketing