Introduction
Organisations are using pricing strategies to drive more profitable growth in response to relentless pressure to produce profits. Although pricing is an easy-to-understand marketing mix element, changing prices can have an impact on the company, the products and portfolio. An uncoordinated pricing strategy or trial-and-error approach to pricing can reduce a firm’s bottom line. In this workshop, a timely introduction is given to the management of price strategy, based on well-accepted theories, and a strong focus on actual applications is provided. Concepts are drawn from marketing, economics, finance and accounting are developed in the strategic management framework. This workshop ensures participants to
learn the way how to set the right price and build your value proposition, especially in a behavioural insights perspective. At the same time, this workshop enables the participants to negotiate a win-win situation and close sales.
Program Objectives & Learning Outcomes
After completing this program, participants should be able to
● Relate pricing strategy to the overall strategy of an organisation and its functional support groups.
● Apply price negotiation strategies to win the market.
● Understand the consideration factors during price strategy
● Appreciate the process of price selection and Plan and implement the price strategy
● Negotiate and close sales with attractive and innovative price strategy with the behavioural economics perspectives