Introduction
The pace of digital transformation has reshaped the way businesses reach and engage with
customers. Traditional approaches are no longer enough; organisations need creative,
flexible, and cost-effective strategies to capture attention in crowded marketplaces. Guerrilla
marketing offers exactly that—innovative, unconventional methods that use creativity and
precision to make a lasting impact. This program equips participants with practical tools and
strategies to enhance their digital marketing efforts, from low-cost campaigns that create buzz
to targeted initiatives that connect with specific audiences. By mastering guerrilla marketing,
you will learn how to stretch limited resources, engage customers in meaningful ways, and
achieve measurable results that strengthen both visibility and profitability.
Program Objectives
This program aims to:
● Expose participants with guerrilla marketing tools
● Apply marketing strategies that help an organisation grow
Learning Outcomes
After completing this program, the participants should be able to:
● Leverage on IR4.0 as the marketing tool
● Master social media marketing
● Revise web marketing.