Introduction
The business plan admits the entrepreneur to the investment process. Without a plan furnished in advance, many investor groups won’t even grant an interview. And the plan must be outstanding if it is to win investment funds. Too many entrepreneurs, though, continue to believe that if they build a better mousetrap, the world will beat a path to their door. A good mousetrap is essential, but it’s only part of meeting the challenge. Also important is satisfying the needs of marketers and investors. Marketers want to see evidence of customer interest and a viable market. Investors want to know when they can cash out and how good the financial projections are. Drawing on their own experiences and those of the Massachusetts Institute of Technology Enterprise Forum, the authors show entrepreneurs how to write convincing and winning business plans. A comprehensive, carefully thought-out business plan is essential to the success of entrepreneurs and corporate managers. Whether you are starting up a new business, seeking additional capital for existing product lines, or proposing a recent activity in a corporate division, you will never face a more challenging writing assignment than the preparation of a business plan. Are you ready to pitch your next business plan?
Program Objectives
This program aims to:
● Illustrate how businesses start, grow and prosper
● Equip entrepreneurs with skills to develop an impactful business plan.
Learning Outcomes
After completing this program, the participants should be able to:
● Create a winning business plan
● Identify the branding strategy
● Kickstart their journey as an entrepreneur.