Module 1: Foundations of Attitude and Behaviour

This module introduces participants to the fundamental concepts of attitude and behaviour and establishes the conceptual foundation required for professional practice. Participants examine how attitudes represent relatively enduring evaluations toward people, objects, situations, institutions and issues, while behaviour refers to observable or measurable responses that occur within particular situations and environments. The module explores how beliefs, emotions, values, experiences and situational influences contribute to the way individuals think, feel and act. Particular attention is given to distinguishing attitude from related concepts such as beliefs, opinions, values, personality and behaviour so that practitioners do not make inaccurate assumptions when assessing individuals or organisations. Participants will also examine the functions of attitudes, how attitudes influence decision-making, and why people may sometimes behave inconsistently with their expressed attitudes. Through workplace examples and practitioner exercises, learners begin developing the ability to identify attitude and behaviour issues systematically rather than relying on general impressions or labels such as “good attitude” or “bad attitude.” This module prepares participants for more advanced analysis of attitude structure, formation, measurement and behavioural intervention.